Not covered in the Great Stimulus Package of 2009?
Like most, we have to work for our money. We're going to explain why everyone seems to be using Email marketing, or the low cost method of marketing. It's low cost and ease of implementation makes it ideal for small and growing businesses as well as larger and more established organizations. Email marketing is one of the most effective and versatile methods for marketing your business during an economic recession.
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Keeping existing customers while getting new ones.
Your market share is related to your share of consumer presence: that is, the amount you spent to promote your business relative to your competition. If you don’t cut back and your competitors do, then your share of presence should go up, and that should have a positive effect on your share of market.
When the economy slows down and business begins to slack, the marketing budget is typically the first thing to be cut. This makes it even more difficult to target existing customers and the right prospects. However, internet email marketing makes it possible to spend less money then a traditional advertising campaign and generate the same, if not more return!
If you have questions please email them to us.
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Email marketing benefits
Cost could be up to 85% less than using other direct mail methods. Time for a new direction.
The luxury of instant publicity for your sales and promotions
Email vs. direct mail and print advertising
Assists in acquiring new customers
Email targeting to specific subgroups
Overcome physical boundaries and distance
Reduce time, resources and costs over traditional methods
You can build interactive features into your message
Add coupons
Emails experience a much higher conversion rate then less targeted forms of marketing
Faster prospects response times
Far easier to respond to an email than to a direct mail
Emails received by people who are already interested in you
Cost is a huge advantage when Email marketing
We can help design and build your marketing pieces
Marketing your business during an economic recession
A greater degree of experimentation and accountability
Send links to your web page
Send a text message
Executing email campaigns with Rapid Fire™ mass email software is easy. Call 913-384-2654 to get started.
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Cost factors
We avoid labeling email marketing as a "cheap" method. The fact is that email is something you can do without breaking the bank.
More to the point, you can test the email waters without committing too many resources and you can start off simple or robust.
Low costs obviously make it easier to market, but there's no denying that emails - done appropriately – can bring in the money. The important words here are, "done appropriately."
Low cost gets a lot of good PR, but that won't save you from poor results if you don't know how best to use marketing emails to further your business success while being a long-term relationship builder.
Email newsletters and campaigns offer a personal sales touch, customer service and regular contact with customers.
Call 913-384-2654 to get started.
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How to start
Rapid Fire™ the email marketing software can read your email list from an Excel file or a text file.
Call 913-384-2654 to get started.
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